Using a CRM will enhance your customer management process. You can understand a customers behavior and offer better service. You can handle customers complains effectively. Your branding could be integrated to CRM portals giving it a premium feel.

Every contact with your client is documented on CRM and this can give important insights into your sales process which further could help you improve your sales operations. You can also automate the entire sales process and reduce human error.

You can run a marketing campaigns right through your CRM. Offer something of value for free. Use Blog-posts and social media posts to spread knowledge and awareness about your business and your industry in general.

Once a lead is generated through your marketing campaign, you could see the contact details on your CRM software. You can then contact them through email or phone calls. You could also get your employees connect with the clients and record the interaction. Leads could be captured even with out your direct intervention.